Founder & CEO, Lumiere International
Justina Quek is the Founder and CEO of Lumiere International, a pioneering beauty, wellness, and international pageantry organisation established in 2002. With more than two decades of experience in the beauty and wellness industry, Justina is widely recognised as a visionary entrepreneur, pageant director, and women’s empowerment advocate whose work has impacted thousands of women across the globe.
Born into a business-oriented family, Justina’s entrepreneurial journey began at the tender age of five, when she assisted in her father’s towel manufacturing business. This early exposure instilled in her a strong work ethic, business acumen, and an innate understanding of entrepreneurship. A fast learner with a keen interest in personal growth, she continued developing her skills while pursuing her formal education.
Driven by her creative passion, Justina graduated from the Nanyang Academy of Fine Arts (NAFA) and began her professional career as a graphic designer at just 19 years old. Her talent and leadership abilities saw her rise swiftly to the position of Graphics Director. In 2000, she fulfilled her long-held dream of entrepreneurship by founding Graphica Art Studio, marking the first milestone in her business journey.
In 2002, Justina ventured into the beauty and wellness industry with the opening of Lumiere International Private Limited’s first outlet in Duxton. Over the next five years, Lumiere expanded rapidly, establishing additional outlets in Orchard, Novena, Katong, and West Coast, solidifying its reputation as a sought-after beauty and wellness brand in Singapore.
Justina’s success in the beauty industry soon led her into the world of pageantry. In 2009, Lumiere International was invited to co-present Miss Singapore World International, followed by appointments as main sponsor and presenter for prestigious national titles including Miss Singapore World, Miss Singapore Universe, Miss Singapore Earth, Mrs Singapore World, Mrs Singapore Globe, and Mrs Singapore Universe. These collaborations marked a significant milestone that distinguished Lumiere International as a key force in both beauty and pageantry.
Combining her expertise in beauty, branding, and event management, Justina went on to organise and host Miss Bikini International in 2012, before creating her own proprietary pageant titles, including Mrs Queen of Substance and Asia Pacific Queen of Substance in 2013 and 2014. In 2015, she single-handedly launched Miss Bikini Asia, further cementing her position as a trailblazer in the pageant industry.
Her passion for pageantry continued to evolve. In 2016, Justina established her first national pageants under Lumiere International, launching Miss Singapore Lumiere International World and Mrs Singapore Worldwide. This momentum led to a major breakthrough in 2017, when she founded Singapore’s very first international pageantry platform, bringing contestants from more than 30 countries to Singapore through Mrs Worldwide and Miss Lumiere International World.
Between 2019 and 2021, even amidst the global pandemic, Justina continued to innovate and expand, launching Mrs Global Universe, Mrs Asia Pacific, Miss Tourism Worldwide, Miss Global Universe, Mrs World Peace, and Lumiere Wellness, demonstrating resilience, adaptability, and unwavering commitment to women’s empowerment.
Today, Lumiere International has empowered and connected women from over 50 countries, impacting more than a thousand women worldwide through pageantry, wellness, and leadership platforms. The organisation currently hosts and organises pageants across Singapore, Malaysia, and the Philippines, with expansion plans into Thailand and Indonesia.
Beyond pageantry, Justina is also the creator and inventor of Luminastem, a highly luxurious skincare line developed in collaboration with a French skincare laboratory in Brittany Sea, reflecting her commitment to innovation and excellence in beauty science.
At the core of Justina’s success is her philosophy of determination, adaptability, and purpose-driven leadership. She firmly believes in giving one’s best until success is achieved, leaving no room for regret. When faced with challenges or environments she could not change, she chose instead to transform her response—an approach that has guided her through both personal and professional triumphs.
A devoted mother to three daughters and one son, Justina balances family life with her demanding career while remaining deeply committed to her mission: to empower, mentor, and build the next generation of confident women and successful entrepreneurs.
Looking ahead, Justina plans to further expand the Lumiere ecosystem with the establishment of Lumiere Academy, Lumiere Café, and Lumiere Cosmetics, continuing her legacy of creating platforms that inspire growth, confidence, and global connection.